Institutional |

In 2010, Americanas.com (www.americanas.com) completed its 11th year in operation.

The site offers 37 product categories through Internet, telephone sales and more than 500 Internet-connected kiosks located at Americanas stores that offer more than 500,000 different items, including computer and technology products, appliances, electronics, cell phones, toys, furniture, household appliances, DVDs, books and more. The new Americanas.com site was launched in the second half of 2010 and included a faster and more flexible platform with new functions and a more powerful search engine. The new site offers sharper images, faster services and new functions, such as “super zoom,” which allows Internet browsers to see images with a resolution up to six times greater, and a “more details” button, which the client can use to find more information on a product without opening a new browser pane.

Americanas.com also provides travel services through Americanas Viagens (viagens.americanas.com) and digital services like photo developing, wedding registries, adding prepaid cell phone credit and others.

Submarino (www.submarino.com.br), which in 2010 celebrated 11 years in operation, is renowned for its leadership in technological innovation, having implemented, for example, a customer relationship management (CRM) tool that customizes pages according to clients’ individual profiles.

Submarino offers 29 product categories through its different sales channels: Internet, telephone sales and catalogues. It places heavy emphasis on sales of books, CDs, DVDs, electronics, computer and technology products, telephone products, games and online services. In 2010, Submarino sponsored the Book Biennial, that occurred in August inSão Paulo. Submarino, also operates a travel agency through Submarino Viagens (www.submarinoviagens.com.br) and further offers business-to-business (B2B) services.

Every year, Submarino’s clients receive four special editions of product and special-offer catalogues whose printed editions number in the hundreds of thousands. The site includes a highly attractive loyalty program that operates in partnership with Submarino Finance.

Shoptime (www.shoptime.com.br), Brazil's first home shopping (television sales) channel that currently sells products online, through phone and catalogues, celebrated its 15th birthday in 2010. The Shoptime channel reaches more than 20 million Brazilian households, comprised of more than 5 million homes with pay-TV subscriptions (Sky 19, Net 31 and Neo TV channels) and more than 18 million homes connected to satellite television (Vertical 5B). Shoptime’s interactive transmission includes more than 11 hours of live programming seven days a week. In 2007, the television channel began broadcasting 24 hours a day, ensuring speed and improved interaction for clients’ shopping experiences. The catalogue is distributed seven times a year throughoutBrazilwith a printing run of 400,000 copies each. 

Shoptime currently offers 23 product categories to more than 3.5 million clients. Shoptime’s assortment focus is on articles marketed under the Shoptime brand, with an emphasis on portable appliances (Fun Kitchen), bed, bath and dining products (Casa & Conforto), house wares (La Cuisine) and sports and leisure products (Life Zone). The computer and technology department also plays an important role in the brand’s product mix. 

Furthermore, Shoptime operates a travel agency through Shoptime Viagens (viagens.shoptime.com.br).

ONLINE TICKET SALE
Ingresso.com provides technology and services to purchase tickets online for movies, theater productions, concerts, soccer games and cultural events. With more than 2.5 million registered clients, Ingresso.com is the biggest online ticket seller in Brazil. The company also allows clients to make seat assignments online, which enables the client to comfortably choose his or her preferred movie or theater seat.

Another area in which Ingresso.com operates involves marketing its ticketing software inBrazil. The company is currently responsible for computerizing various movie theaters, playhouses, sports stadiums and concert venues. 

Ingresso.com continued to expand throughout Latin America in 2010 and currently operates in Mexico, Argentina and Chile through movie ticket sales in partnership with Cinemark. This initiative has allowed B2W to explore and study new markets where expansion will require at low entry costs.

ONLINE CREDIT
As part of its joint venture with Cetelem, Submarino Finance offers the Submarino credit card, which provides financing in up to 24 installments for purchases on Submarino’s site as well as an exclusive rewards and special-offers program, such as product discounts and points for the Submarino’s loyalty program (Léguas Submarinas). 

The Submarino credit card represents an opportunity for B2W to leverage sales, especially high-cost items, to reduce the costs associated with credit-card administrative fees, to increase discounts for accounts receivable, and to improve business revenue resulting from consumer financing. In 2010, the company issued more than 590,000 cards, and cards were used in 30% of the sales on the Submarino site.

ONLINE TRAVEL AGENCY
B2W Viagens operates under the following brands: Americanas Viagens, Submarino Viagens and Shoptime Viagens. It offers tour packages, plane tickets, online hotel reservations, cruises, travel insurance and car rentals inBraziland abroad. The company markets its services through the Internet, telephone sales, television and kiosks and had been working to expand product assortment.

B2W Viagens’s goal is to build a platform that allows each brand’s clients to quickly and easily plan and purchase their travel packages, driving the company to a leadership position inBrazil’s online travel market on account of the company’s innovation, excellent customer service, outstanding content and competitive prices. As such, 2010 saw the launch of Submarino Viagens’ new site, which included new hotel, flight and risk-analysis tools and thus made purchasing online faster and safer for our clients.

As part of its strategy for continuous innovation, in 2010 B2W Viagens launched Milevo (www.milevo.com.br), a social travel network. The new site allows users to add comments concerning their travel experiences, which enables B2W Viagens to gain access to a qualified traveling public with guaranteed travel knowledge and experience. 2010 also included a new partnership with Bradesco bank in which B2W Viagens launched the first online platform for redeeming loyalty program points, allowing clients to apply their points to any airline or hotel.

BLOCKBUSTER ONLINE
B2W acquired the right to use the Blockbuster trademark online inBraziland, in 2008, and started offering online DVD and Blu-ray disk rentals on www.blockbuster.com.br. Blockbuster Online is a rental store that allows online clients to choose the movies they want to watch, to create their wish list, and to receive and return movie rentals from the comfort of their homes. It offers monthly plans that allow clients to always have movies at home without worrying about return dates and late-return fines.

Blockbuster Online currently includes the largest online selection of movies in Brazil, with more than 20,000 titles, and it provides services to more than 145 cities throughout the states of São Paulo, Rio de Janeiro, Minas Gerais, Paraná, Santa Catarina and Rio Grande do Sul, with Sunday and same-day delivery services available in the cities of São Paulo and Rio de Janeiro. It also has the largest Blu-ray disk collection available for rent inLatin America, with more than 2,000 titles.