Overview
B2W, named B2W Companhia Global do Varejo, resulted from the combination of complementary forces of Americanas.com and Submarino. This alliance enabled the creation of a retail company which operates through various sale channels – telesales (with TV and catalog advertisements), TV, catalogs, kiosks and Internet.
The new company will be able to efficiently compete in the retail market, providing better conditions and services to the final consumer.
Vision
B2W’s vision is to be the best and largest e-commerce company in the world, which means:
- To be considered by the client as the best shopping option;
- To be considered by the shareholders the best investment return;
- To be an outstanding option for professional development;
- To be an excellent sales channel to our suppliers
Low Operating Costs
Our online business model yields cost advantages relative to traditional retailers as we serve a national customer base from a central warehouse and have an efficient online customer interface. Our scale, relative to other Brazilian online businesses, allows us to invest more in logistics infrastructure and other technologies which are customized for e-commerce and yield operating cost advantages. Moreover, having experienced a long period of capital constraints, we have developed a corporate culture that is very focused on controlling costs.
Broad Offerings
We offer consumers the broadest selection of products among the leading Brazilian retailers. Our product selection consists of more than 700,000 items across more than 30 product categories, and includes books, CDs. DVDs, electronics, computers, hardware, cameras and cellular telephones. We have also commenced selling additional online services including travel, ticketing and photo processing.
Service Quality
To ensure customer satisfaction, we focus on simplifying the purchasing process, improving our delivery time and providing prompt customer service.
